Javelin Case Study
Innovative agency "lives and breathes" within Central Desktop® to juggle tasks and collaborate on creative
Javelin Marketing Group is a full-service customer marketing agency driven by leading edge analytics and creative storytelling. Its mission is to create truly enduring customer engagement and advantage for clients including AT&T, Hyatt, Guthy Renker, ING, Sparkling Ice and others. And to do it with purpose, passion, and impact. Javelin operates on a global scale from its offices in New York, Dallas, Seattle, Atlanta and Beijing, and is a member of Omnicom.
The challenge: boosting efficiency across multiple projects and teams
Javelin's philosophy revolves around a "perpetual state of learning," incorporating data at every turn. This forward-thinking philosophy isn't limited to Javelin's client work and big campaigns; it extends to internal and external work processes as well. As with most busy agencies, Javelin's daily workload is composed of a myriad of tasks spread across multiple projects and teams. Attempts to alleviate the workload with a task management tool, though, were coming up short.
Perhaps it's understandable, then, that Tina Posey, Javelin's global head of client services, was initially a little bit skeptical of Central Desktop for Agencies. Not only was Central Desktop supposed to solve Javelin's task management problems, but it also promised to make her colleagues more collaborative.
"Yeah, like a tool is going to be able to help us do all of that," she remembers thinking.
The solution: an all-in-one collaboration tool that wasn't too good to be true
When the job of overseeing the Central Desktop rollout dropped on the desk of Michael Radigan, senior vice president of digital and technology, he took two crucial steps that helped the long-term success of the project: he worked with Central Desktop's implementation team to ensure maximum compatibility with Javelin's existing processes, and he didn't try to do too much all at once.
After a well-planned rollout, Javelin reports increased efficiency across a wide breadth of agency projects and tasks, from the finance team setting up new job numbers to the creative department posting assets for review.
"The fast, secure and scalable architecture of Central Desktop allows Javelin to scale quickly, efficiently and cost-effectively. That trifecta of awesome is hard to find," says Radigan.
According to Posey, "The ability to improve the communication, collaboration and ultimately the end product for our clients is HUGE! It truly is one of the best solutions out there."
Download the full case study to find out:
- Why Central Desktop saves substantial time for agency PMs
- Javelin's tips on successful implementation and user adoption
- How the team got creatives on board
- The transformational effect on the agency's task management