Engauge replaces 10 different collaboration tools with Central Desktop
Marketing agency cuts collaboration software costs by 50 percent with Central Desktop for Agencies
Engauge is a full-service marketing agency built for the digital and social age. The 235-person firm has office locations in Atlanta, GA; Columbus, OH; Orlando, FL; Pittsburgh, PA; and China. It is the social-marketing agency of record for My Coke Rewards, Chick-fil-A and other top consumer brands.
The challenge: standardizing software and business processes after a merger
Engauge formed via acquisition in 2007 when three agencies from different disciplines and different cities came together under one umbrella: a traditional brand-communications agency, a digital agency and a direct-marketing agency. Each agency had different software and ways of working. Each agency used different financial systems. And various departments and teams within each agency were using a wide array of communication and collaboration tools.
"My challenge was how to break apart the best from the three agencies and rebuild them into a single agency that operated across multiple locations," says Raj Choudhury, Engauge's managing director and executive vice president of operations.
The solution: A single solution to replace 10 different tools
Engauge decided to build something new from the ground up instead of trying to reengineer all of its existing systems. The agency's starting point was a new intranet that would also consolidate file sharing, web conferencing, social networking and other functionality.
"We were able to replace more than 10 different collaboration tools with Central Desktop. In software licenses alone, we're spending roughly 45 to 50 percent less than we were before. Of that, 25 percent was a complete waste of legacy licensing cost because no one was even using the software," says Choudhury.
"I gain so much from managing a single tool versus multiple tools. It means less effort for IT, operations and finance. It also simplifies the process of onboarding and training employees because we only have to teach them one solution instead of many point solutions."
Download the full case study to find out:
- How Engauge designed its intranet to bring people together and streamline operations
- Which features are most popular
- How the agency uses Central Desktop with clients