CareerBuilder uses Central Desktop to improve collaboration between HQ and sales reps
A new way to work with hundreds of partner sales reps and managers in local markets
CareerBuilder operates the largest online job site in the U.S., powering job search for more than 10,000 websites, including 140 newspapers. Founded in 1995, CareerBuilder is now jointly owned by Gannett Co., Inc, Tribune Company and The McClatchy Company and employs over 2,000 workers worldwide.
The challenge: streamlining document management and encouraging collaboration for an expansive sales team
As part of the team's complex hierarchy, partner sales managers serve as liaisons between CareerBuilder and reps at local newspapers affiliated with CareerBuilder. CareerBuilder was looking for a new way to work with and distribute documentation to hundreds of partner sales reps and managers in local markets.
"We needed to find something for housing documents and communicating that we could design specifically for the reps who are reselling our products but aren't actually employed by CareerBuilder," says Natalie Cox, partner sales strategist.
The solution: shared knowledge = sales power
CareerBuilder leveraged Central Desktop's document management, online calendars and social collaboration tools to ensure that its many moving parts were moving in the same direction. Instead of requesting materials from managers, sales reps were granted direct access to everything they needed to help sell their product.
When Cox shares product information from CareerBuilder HQ or partner sales managers share thought-leadership links with their respective set of local markets, they're centralizing team knowledge while also controlling the conversation. With three companies serving as partners or co-owners, it's crucial to be able to quickly disseminate information to the masses while keeping competitors from intermingling or gaining access to each other's workspaces. Shared knowledge saves time on both ends.
Download the full case study to find out how:
- CareerBuilder built a community of people who collaborated together often
- the right collaboration champion made all the difference for user adoption
- team members began collaborating in ways that hadn't been anticipated